About
I grew up in Philadelphia, and spent my whole life there before moving to Orlando, FL. I attended the University of Pennsylvania, where I completed a double major in biology and theater, writing my thesis on shamanism, theater and the performance of magic. After graduation I worked at the Hospital of the University of Pennsylvania, running clinical research studies, writing grants, a journal article, and maintaining a database.
My good friend BJ Bueno convinced me to move to Orlando and work with him conducting research. I currently work with BJ at The Cult Branding Company, where we help brands understand their business through the eyes of their best customers and achieve maximum profitability and at Nonbox Consulting where we help companies make innovations that matter to their customers and affect their bottom line.
If you ever looked at my library shelf you’d see my interests run in every direction: food, wine, neuroscience, general biology, theater, business, psychology, philosophy.
My passions are wine and food. If you were to ask me what my ultimate vision for myself is, it would be owning a top winery.
Hope you find my musings of value. Thanks for looking.
