Articles
From CultBranding.com:
Archetypal Branding: Cult Branding 2.0
How to translate your brand into lasting customer loyalty
Godin Are You Serious?
The power of Apple’s strategy and why Godin doesn’t get it
What Has To Die?
The importance of getting rid of what hinders your ultimate vision
Most Dangerous Idea In Business
How statistics can lead companies astray
Asking The Right Questions
The importance of truly understand the problem you’re solving
I Have THE Answer
The keys to successful brand research
Surprisafy Them!
Why it’s important to reflect on what we already know
Hungry Like A Fox: The Cult of Firefox
How Firefox behaves like a Cult Brand
The Dark Knight: Why So Successful?
How The Dark Knight took advantage of the power of archetypes
Android: Google’ Next Big Move
Where Google can go with the Android platform
The Magic of Mystery
Taking advantage of the sense of interest to generate word-of-mouth
