Aaron Shields’s Mind Terroir

Abraham Maslow believed that of all endeavors, business had the greatest potential to result in mass, positive psychological change.

I was reminded why this is true reading a comment on a CNN blog post about the G.I. Joe movie. Chad Halvorsen writes:

Where the hell is shipwreck and why does Hollywood want to ruin my childhood.? My adult life is a terrible waste but my childhood actually meant something.

For Chad, G.I. Joe is more than just a product. At their best, brands develop mutually beneficial relationships with their customers by fulfilling their unmet human needs. For many, brands can supply what society cannot.

What is your brand doing for its customers?

Tags:   Branding · Business · cult branding · maslowNo Comments