Coca-Cola has the Twitter-verse buzzing with a post made yesterday saying hi to Pepsi. Today, Pepsi responded, saying hi to Coca-Cola.
On Twitter even old rivals can be friends.
This exchange between Coke and Pepsi is at the heart of how Twitter can be best used by brands.
1) Listening to customers. The exchange started with a request from @eunmac for Coke and Pepsi to be friends. Several retweets later, Coke took notice and responded. Twitter allows brands to tap into customer chat and keep a current pulse on sentiment.
2) To Humanize Brands. Traditional advertising is important to brand building and achieving top of mind awareness. But. especially in the current climate of corporate distrust, it’s important to have a human element behind your brand.
Even though Coke and Pepsi will continue to be fierce rivals, at least for a moment they acted like people and listened to others, and like friendly opponents and shook hands. Both seem all the more human, and all the better for it.
Thats cool!