Comments on: Top Five Books About Branding That Aren’t About Branding http://aaron.cult-branding.com/branding/top-five-books-branding/?utm_source=rss&utm_medium=rss&utm_campaign=rss Branding, Neuroscience, Innovation, and a Taste of Wine Thu, 16 Jul 2009 11:17:49 -0400 http://wordpress.org/?v=2.8 hourly 1 By: Aaron Shields http://aaron.cult-branding.com/branding/top-five-books-branding/#comment-6 Aaron Shields Fri, 22 May 2009 18:04:36 +0000 http://aaron.cult-branding.com/?p=92#comment-6 It's one of my alltime favorite books. One of my top 2 in the biological sciences. Right up there with The Double Helix by James Watson It’s one of my alltime favorite books. One of my top 2 in the biological sciences.

Right up there with The Double Helix by James Watson

]]> By: BJ Bueno http://aaron.cult-branding.com/branding/top-five-books-branding/#comment-5 BJ Bueno Fri, 22 May 2009 17:32:36 +0000 http://aaron.cult-branding.com/?p=92#comment-5 In Search of Memory is the cherry on top. In Search of Memory is the cherry on top.

]]> By: Scott Jeffrey http://aaron.cult-branding.com/branding/top-five-books-branding/#comment-4 Scott Jeffrey Thu, 21 May 2009 14:45:32 +0000 http://aaron.cult-branding.com/?p=92#comment-4 That's an excellent list, Aaron. Executives that exclusively read "business" and "marketing" books are going to have trouble discerning the bigger picture that becomes available with a greater depth of knowledge. That’s an excellent list, Aaron. Executives that exclusively read “business” and “marketing” books are going to have trouble discerning the bigger picture that becomes available with a greater depth of knowledge.

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