Don’t make your brand the emperor without clothes shouting false claims to the public, mean what you say and show it with your actions.
Entries Tagged as 'Branding'
Consumers are Statistics; Customers are People
September 15th, 2009 No Comments
Treating customers as the statistical consumer results in initiatives that some people may like, but nobody ever loves.
Tags: market research · Marketing · stanley marcus
Staying True to Your Roots
September 14th, 2009 No Comments
Settling for going through the motions will dilute the brand and can even kill it.
Tags: Branding · stanley marcus
Loving Your Business
September 9th, 2009 No Comments
Just like Harry Winston loved diamonds, Stanley Marcus loved the buying and selling of quality items more than anyone who worked for him. His love made him the most critical purveyor of his merchandise, and unwilling to accept even the tiniest flaw.
Tags: Branding · passion · stanley marcus
Staying True to Your Brand
September 8th, 2009 No Comments
Short terms gains often are the result of business decisions that lead to long term deficits.
Tags: best customers · Branding · stanley marcus
Extending from Within
September 3rd, 2009 No Comments
Next time you want to extend outward, first look inward and see if those outward extensions realistically extend from within.
Tags: brand extensions · Branding · Business · Marketing · strategy
How to Use Demographics
September 2nd, 2009 No Comments
Demographics in their ultimate form can give insights into people’s life experiences: the time and the place they grew up and what experiences that would cause them to have.
Tags: Branding · demographics · market research · Marketing
A Phone by the Same Name
September 1st, 2009 No Comments
Even if the myTouch is the most customizable phone on the market, the features that are being sold aren’t significant improvements over what is already on the market. The brand promise is weak.
Living Up to Your Brand Promise
August 31st, 2009 No Comments
The problem with Cheeburger Cheeburger isn’t the place or food, it’s the disparity between the brand promise and the reality.
Tags: brand promise · Branding · brands · Marketing
Twitter Me This
August 6th, 2009 No Comments
Instead of using Twitter to sell, sell, sell, think about how you can use it to get in tune with your customers and find out what they really want from you.
Tags: Branding · Harvard Business · Marketing · Social Media · strategy · twitter
