Aaron Shields’s Mind Terroir

Branding, Neuroscience, Innovation, and a Taste of Wine

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Entries Tagged as 'Innovation'

With Our Powers Combined…

December 14th, 2009 No Comments

Perhaps it is finally time for every organization to expand its walls beyond the physical structure of the building to include anyone who is willing to help.

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TED Week: Robert Full and The New Rennaisance Man

July 16th, 2009 No Comments

The ideals of the Renaissance are being reformulated so that ability to combine different disciplines and achieve creative solutions exists not in an individual but within the collective knowledge and dynamics of a group.

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TED Week: Ken Robinson and Changing Education for Creativity

July 14th, 2009 No Comments

Schools need to encourage forms of learning that go beyond a very specific focus on math and science and a narrow way of testing skills if society is to prepare children to reach their full potentials and lead happy lives.

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TED Week: Jill Bolte Taylor and Accessing the Creative Impulse

July 13th, 2009 4 Comments

The valuable message Jill Bolte Taylor shares for all of us involved in creative work is that we have the choice to access the parts of our minds that we tend to ignore.

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Preparing Students For An Uncertain Future

July 13th, 2009 1 Comment

Education systems must begin to take a cross-disciplinary approach in order to prepare students for an innovation-based future, as preparing students to learn how to think is the only sensible course of action in an unknown future.

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What It Takes To Be A Winner

July 1st, 2009 No Comments

Just like genius takes a commitment to the creative process, success takes a commitment to winning.

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What Is A Genius?

July 1st, 2009 No Comments

A genius is a word we use to describe people who we cannot understand. We perceive them as special, as if they were magically blessed by a creator to have greater abilities than others.

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The Four Ps of Creativity

June 30th, 2009 No Comments

Creativity is something that everyone has access to; it is not the provenance of select individuals.

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Spending In A Recession

June 18th, 2009 No Comments

Spending on marketing and innovation during a recession is what companies should be doing to take advantage of their competitors taking a misguided approach

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Overcoming Failure

June 17th, 2009 No Comments

Passion can propel you through all types of failure and it is rare to achieve real success unless you are passionate about what you are doing.

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