Aaron Shields’s Mind Terroir

Branding, Neuroscience, Innovation, and a Taste of Wine

Aaron Shields’s Mind Terroir header image 5

Entries Tagged as 'Innovation'

Effective Brainstorming: Thinking Together

June 17th, 2009 No Comments

By having everyone think in the same way at the same time, optimal results can be achieved rather than creating an argumentative environment that stifles creativity and productivity.

Tags:   · ·

Changing Your Environment to Enhance Your Creativity

June 15th, 2009 1 Comment

If you’re like most people, chances are two things are true: 1) You don’t spend the most time in your most creative space, and 2) Your most creative space isn’t your workspace.

Tags:   · · ·

Enhancing Creativity Through Reading

June 9th, 2009 3 Comments

Through this two-step, process, you’ll be actively training your mind to become better at associating ideas, and also building a stronger network of interdisciplinary ideas in your mind.

Tags:   · · · ·

Why Neuromarketing Doesn’t Have All The Answers

June 1st, 2009 1 Comment

Neuromarketing helps downstream as a final test, but real power comes from knowing where to start upstream. And, it saves time and money, too.

Tags:   · · · · · · · · · · · ·

Employees’ Passions and Skills: Your Greatest Business Assets

May 26th, 2009 No Comments

Great innovation starts with constructing a team that is passionate about what’s being solved (passion does not equal position in the company) and has members with diverse skills that meet the needs of the problems in unique ways.

Tags:   · · · · ·

Drucker, Apple, Palm, and The Purpose and Functions of Business

May 22nd, 2009 No Comments

Next time you make a product or design a new marketing strategy, instead of trying to outdo the main competition look to what you do best and what your best customers love about you and innovate from there.

Tags:   · · · · · · · · · · ·

Risking Your Way to Excellence

May 14th, 2009 No Comments

Having failure as a possible outcome is scary, but the willingness to have failure be an option is a key to achieving excellence that leads to true business growth.

Tags:   · · ·