Consulting
The Cult Branding Company
The Cult Branding Company can help any large corporation uncover who its best customers are.
In today’s challenging business climate it’s very costly not knowing who your best customers are. Research has demonstrated that customer loyalty is a more important determinant of profit than mass appeal (just ask Apple). You can’t build customer loyalty if you don’t know who your best customers are.
You probably already know that a small number of customers drive your profitability. In fact, you may find that less than 5% of your customers drive over 80% of profitability. Turning just 10% of your occasional customers into customers who love you—what we call Brand Lovers—can significantly accelerate your growth and increase profitability.
Focusing on your Brand Lovers can simultaneously decrease the cost of gaining a new customer. How? First, Brand Lovers spread the word and create new customers for you. Second, by speaking to the heart of your best customers, they won’t want to do business with anyone else, similar to how Mac users won’t consider buying a PC and how Harley-Davidson owners only ride a Harley. Third, your Brand Lovers give you more repeat business.
For more information and articles on developing Cult Brands, visit: CultBranding.com.
