Make your content compelling, build suspense and most of all make sure it is benefit driven. Show them what they get when they do business with you. And stay away from telling them what features are in your product. If you must show a feature, stress its benefit. Always stress benefits. Your customer only cares about what they want, so show them the benefits of your products and services.However, not all blogs are effective marketing strategy. There are those blogs that are empty when it comes to details. Some concentrate too much on advertising and they focus less on the consumers.