Most brainstorming meetings devolve into debates and verbal essay contests over which of two ideas is better. This creates an environment that is counterproductive to true brainstorming and maximum productivity.
This battle is usually the result of not having everyone focused on the same objective at the same time.
When ideas are being generated, everyone should be generating ideas, and nobody should be evaluating the worth of the ideas.
When ideas are being evaluated, everyone should list the positives of each idea at the same time, and, later, the negatives, so as not to argue one idea over another before all the positives and negatives of each idea are listed.
By having everyone think in the same way at the same time, optimal results can be achieved rather than creating an argumentative environment that stifles creativity and productivity.
For more on getting people to think together, check out my free booklet over at The Cult Branding Company called Creativity in the Workplace, or Edward de Bono’s Six Thinking Hats.
Tags: Business · Creativity · InnovationNo Comments
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