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Many companies bank on this behavior to spread their products and increase the popularity of their company or their website. Viral marketing makes use of many mediums in enticing this behavior. It might be in the form of an interesting story, an addicting flash game, an amusing video and many others that may catch a person’s fancy.Google is a 20 billion dollar a year company and growing. AdWords has progress enormously since it was introduced and it is very competitive. Nobody back then thought this would turn out to be what it is today. You can lose a lot of money by being wrong about AdWords and it’s never been possible to make more money by being right about AdWords.It is imperative that you have patience in using a tell a friend script. If your chosen media doesn’t get the mileage that is expected of it, it may take some time before it gets spread or shared. But surely many people will see your ads and there is great probability that they will visit your site increasing your traffic flow.Every piece of content that you write should have a purpose. What is the goal of what you are writing? Are you looking to bring more traffic to your site or are you looking to inform your readers. Good content will usually do both of these at once and will engage the readers.