A good example of this is Twitter. Just 140 characters to get your message across. This forces a short succinct soundbite. Don’t give them all the detail – most people are overwhelmed with information every day. Use bullets and bold to provide easy to read content that can be scanned online.
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Vi. Are they clearly brought out on your website? Is your website’s appearance attractive? Your website should be professionally designed with well coordinated colors and clear images to attract visitors from whom you get real customers.
The first component of your niche marketing strategy is to determine the industry or markets that will the majority of your attention. You want to select a market, in which people are known to spend money.
Xiii. How do you connect with your website visitors? Communicate to your website visitors in a more conversational and engaging tone to make them feel they are with you.
90% of people are not even ‘good’ networkers. I’m talking about people who have that magical presence about them that can get a phone number from anyone in a matter of minutes. Heck, they could probably even get you to give them 0, leave you, and you would be left wondering what just happened, think about having a dinner party just so you could invite them, and hoping they were going to be your new best friend. No worries, there are only a few people in the network marketing industry like that. Have faith though, because it can be learned over time, as you gain confidence and become a leader.
Xii. Do you have a capture form to capture leads and contact information of your website visitors? This should be placed in a visible place, where everyone can see it easily.
So, why is this part easier? Because you now have a subject that is relevant to the customer’s need. It is a subject you know, since it is part of your business. And you have a great USP. All you have to do now is talk to your customer as you would your best friend. Just explain whatever it is they came for. No hype, no corporate jargon, just plain talk. Use the keyword phrase a few times in the content, but don’t overdo it. Remember, we are talking to people, not search engines.