Neuromarketing helps downstream as a final test, but real power comes from knowing where to start upstream. And, it saves time and money, too.
Entries Tagged as 'Add new tag'
Why Neuromarketing Doesn’t Have All The Answers
June 1st, 2009 1 Comment
Tags: Add new tag · Apple · brand · Branding · brands · Business · coke · Innovation · ipod · lindstrom · Marketing · Neuroscience · new coke
Cultivating Customer Loyalty Through Brand Communities
May 27th, 2009 No Comments
A key in driving brand loyalty (which leads to profitability) is the formation of communities around the ideals held in common by the brand and its customers.
Tags: Add new tag · brand · Branding · brands · Business · cult brand · cult branding · Marketing
Employees’ Passions and Skills: Your Greatest Business Assets
May 26th, 2009 No Comments
Great innovation starts with constructing a team that is passionate about what’s being solved (passion does not equal position in the company) and has members with diverse skills that meet the needs of the problems in unique ways.
Tags: Add new tag · Apple · Creativity · Innovation · iphone · steve jobs
Drucker, Apple, Palm, and The Purpose and Functions of Business
May 22nd, 2009 No Comments
Next time you make a product or design a new marketing strategy, instead of trying to outdo the main competition look to what you do best and what your best customers love about you and innovate from there.
Tags: Add new tag · Apple · brand · Branding · Business · drucker · Innovation · iphone · Marketing · palm · palm pre · steve jobs
