Even if the myTouch is the most customizable phone on the market, the features that are being sold aren’t significant improvements over what is already on the market. The brand promise is weak.
Entries Tagged as 'Apple'
Godin Misunderstanding Apple
June 23rd, 2009 No Comments
Godin’s saying that Apple’s advertising isn’t effective, but technology only succeeds if the marketing works. And, Apple’s obviously succeeding, so I’m not sure I follow the logic.
Tags: Apple · brand · Branding · brands · Business · Godin · google · Marketing · steve jobs · strategy
Motivating Positive Word of Mouth
June 16th, 2009 No Comments
Driving long-term, positive talk requires innovating around what customers love about your brand and exceeding their expectations.
Tags: Apple · Branding · Business · buzz · Donna Dubinsky · Ed Colligan · Jeff Hawkins · Marketing · palm · palm pre · word of mouth
Enhancing Creativity Through Reading
June 9th, 2009 3 Comments
Through this two-step, process, you’ll be actively training your mind to become better at associating ideas, and also building a stronger network of interdisciplinary ideas in your mind.
Tags: Apple · Business · Innovation · profitability · reading
Why Neuromarketing Doesn’t Have All The Answers
June 1st, 2009 1 Comment
Neuromarketing helps downstream as a final test, but real power comes from knowing where to start upstream. And, it saves time and money, too.
Tags: Add new tag · Apple · brand · Branding · brands · Business · coke · Innovation · ipod · lindstrom · Marketing · Neuroscience · new coke
Employees’ Passions and Skills: Your Greatest Business Assets
May 26th, 2009 No Comments
Great innovation starts with constructing a team that is passionate about what’s being solved (passion does not equal position in the company) and has members with diverse skills that meet the needs of the problems in unique ways.
Tags: Add new tag · Apple · Creativity · Innovation · iphone · steve jobs
Drucker, Apple, Palm, and The Purpose and Functions of Business
May 22nd, 2009 No Comments
Next time you make a product or design a new marketing strategy, instead of trying to outdo the main competition look to what you do best and what your best customers love about you and innovate from there.
Tags: Add new tag · Apple · brand · Branding · Business · drucker · Innovation · iphone · Marketing · palm · palm pre · steve jobs
The Importance of Consistency in Branding
May 22nd, 2009 No Comments
Too often companies change the heart of their marketing campaigns in an effort to inject newness into their branding strategies in hopes of capturing attention. The latest neuroscience research reveals why changing the core of your messaging can be detrimental to your brand.
Tags: Apple · brand · Branding · Business · Marketing · memory · Neuroscience · Nike
A Tribe By Any Other Name…
May 15th, 2009 No Comments
Building loyalty and a mass movement behind your brand isn’t about being all things to all people, it’s being one thing to people who already have an inner psychological motivation to embrace what you stand for.
Tags: Apple · brand · Branding · Business · Collins · Cult · Godin · Marketing · Movements · strategy · Tribes
