Great brands have always realized that, just like in all aspects of life, there are two parts to great relationships—it’s a constant give and take.
Entries Tagged as 'brand'
Who’s In Control: Gary Vaynerchuk, Wine Library TV, and Why Coauthored Brands Will Rule The World
July 9th, 2009 1 Comment
Tags: brand · Branding · Business · cult brand · gary vaynerchuk · Marketing · red bull · wine library tv
Godin Misunderstanding Apple
June 23rd, 2009 No Comments
Godin’s saying that Apple’s advertising isn’t effective, but technology only succeeds if the marketing works. And, Apple’s obviously succeeding, so I’m not sure I follow the logic.
Tags: Apple · brand · Branding · brands · Business · Godin · google · Marketing · steve jobs · strategy
Spending In A Recession
June 18th, 2009 No Comments
Spending on marketing and innovation during a recession is what companies should be doing to take advantage of their competitors taking a misguided approach
Tags: brand · Branding · brands · Business · drucker · Innovation · Marketing · recession
Why Neuromarketing Doesn’t Have All The Answers
June 1st, 2009 1 Comment
Neuromarketing helps downstream as a final test, but real power comes from knowing where to start upstream. And, it saves time and money, too.
Tags: Add new tag · Apple · brand · Branding · brands · Business · coke · Innovation · ipod · lindstrom · Marketing · Neuroscience · new coke
Cultivating Customer Loyalty Through Brand Communities
May 27th, 2009 No Comments
A key in driving brand loyalty (which leads to profitability) is the formation of communities around the ideals held in common by the brand and its customers.
Tags: Add new tag · brand · Branding · brands · Business · cult brand · cult branding · Marketing
Drucker, Apple, Palm, and The Purpose and Functions of Business
May 22nd, 2009 No Comments
Next time you make a product or design a new marketing strategy, instead of trying to outdo the main competition look to what you do best and what your best customers love about you and innovate from there.
Tags: Add new tag · Apple · brand · Branding · Business · drucker · Innovation · iphone · Marketing · palm · palm pre · steve jobs
The Importance of Consistency in Branding
May 22nd, 2009 No Comments
Too often companies change the heart of their marketing campaigns in an effort to inject newness into their branding strategies in hopes of capturing attention. The latest neuroscience research reveals why changing the core of your messaging can be detrimental to your brand.
Tags: Apple · brand · Branding · Business · Marketing · memory · Neuroscience · Nike
Top Five Books About Branding That Aren’t About Branding
May 20th, 2009 3 Comments
The modern marketer is quickly realizing the decades old business wisdom is not and never really has been enough to truly understand the customer and build an effective brand. Applying insights from different disciplines is becoming a key to modern marketing. With that in mind, I’d thought I’d offer my top five non-business books that [...]
Tags: brand · Branding · Business · campbell · jung · Marketing · maslow · Neuroscience · psychology
The Commoditization of Starbucks
May 19th, 2009 2 Comments
Starbucks has dug itself a pretty deep hole. The only way out is to stop focusing on tactic after tactic in hopes that one will catch on and instead focus on reconnecting with the soul of their business and their customers’ human needs.
Tags: brand · Branding · Business · coffee · schultz · starbucks
Marketing From Within
May 16th, 2009 No Comments
Great marketing also stems from discovering the passions and needs that exist within the customer and then reflecting that need throughout all your brand’s touchpoints.
