Your brain isn’t wired to make the change: since your marketing strategy worked at some point, it became a learned behavior—you unknowingly engaged in operant conditioning
Entries Tagged as 'Branding'
Why Targeting Influentials Doesn’t Work
July 13th, 2009 1 Comment
The most important factor in creating a viral movement isn’t reaching highly connected people, it’s the willingness of a group in a society to accept the trend.
Tags: Branding · Business · Duncan Watts · Influentials · Malcolm Gladwell · Marketing · viral marketing
Who’s In Control: Gary Vaynerchuk, Wine Library TV, and Why Coauthored Brands Will Rule The World
July 9th, 2009 1 Comment
Great brands have always realized that, just like in all aspects of life, there are two parts to great relationships—it’s a constant give and take.
Tags: brand · Branding · Business · cult brand · gary vaynerchuk · Marketing · red bull · wine library tv
Godin Misunderstanding Apple
June 23rd, 2009 No Comments
Godin’s saying that Apple’s advertising isn’t effective, but technology only succeeds if the marketing works. And, Apple’s obviously succeeding, so I’m not sure I follow the logic.
Tags: Apple · brand · Branding · brands · Business · Godin · google · Marketing · steve jobs · strategy
Spending In A Recession
June 18th, 2009 No Comments
Spending on marketing and innovation during a recession is what companies should be doing to take advantage of their competitors taking a misguided approach
Tags: brand · Branding · brands · Business · drucker · Innovation · Marketing · recession
Motivating Positive Word of Mouth
June 16th, 2009 No Comments
Driving long-term, positive talk requires innovating around what customers love about your brand and exceeding their expectations.
Tags: Apple · Branding · Business · buzz · Donna Dubinsky · Ed Colligan · Jeff Hawkins · Marketing · palm · palm pre · word of mouth
Back to Basics: Drivers of Choice and Drivers of Differentiation
June 16th, 2009 No Comments
It’s not enough just to be different; you must be different in ways that matter. Your drivers of differentiation should layer onto your category drivers of choice.
Tags: Branding · Business · Choice · Differentiation · Marketing
Why Neuromarketing Doesn’t Have All The Answers
June 1st, 2009 1 Comment
Neuromarketing helps downstream as a final test, but real power comes from knowing where to start upstream. And, it saves time and money, too.
Tags: Add new tag · Apple · brand · Branding · brands · Business · coke · Innovation · ipod · lindstrom · Marketing · Neuroscience · new coke
Cultivating Customer Loyalty Through Brand Communities
May 27th, 2009 No Comments
A key in driving brand loyalty (which leads to profitability) is the formation of communities around the ideals held in common by the brand and its customers.
Tags: Add new tag · brand · Branding · brands · Business · cult brand · cult branding · Marketing
Drucker, Apple, Palm, and The Purpose and Functions of Business
May 22nd, 2009 No Comments
Next time you make a product or design a new marketing strategy, instead of trying to outdo the main competition look to what you do best and what your best customers love about you and innovate from there.
Tags: Add new tag · Apple · brand · Branding · Business · drucker · Innovation · iphone · Marketing · palm · palm pre · steve jobs
