The problem with Cheeburger Cheeburger isn’t the place or food, it’s the disparity between the brand promise and the reality.
Entries Tagged as 'brands'
Living Up to Your Brand Promise
August 31st, 2009 No Comments
Tags: brand promise · Branding · brands · Marketing
Godin Misunderstanding Apple
June 23rd, 2009 No Comments
Godin’s saying that Apple’s advertising isn’t effective, but technology only succeeds if the marketing works. And, Apple’s obviously succeeding, so I’m not sure I follow the logic.
Tags: Apple · brand · Branding · brands · Business · Godin · google · Marketing · steve jobs · strategy
Spending In A Recession
June 18th, 2009 No Comments
Spending on marketing and innovation during a recession is what companies should be doing to take advantage of their competitors taking a misguided approach
Tags: brand · Branding · brands · Business · drucker · Innovation · Marketing · recession
Why Neuromarketing Doesn’t Have All The Answers
June 1st, 2009 1 Comment
Neuromarketing helps downstream as a final test, but real power comes from knowing where to start upstream. And, it saves time and money, too.
Tags: Add new tag · Apple · brand · Branding · brands · Business · coke · Innovation · ipod · lindstrom · Marketing · Neuroscience · new coke
Cultivating Customer Loyalty Through Brand Communities
May 27th, 2009 No Comments
A key in driving brand loyalty (which leads to profitability) is the formation of communities around the ideals held in common by the brand and its customers.
Tags: Add new tag · brand · Branding · brands · Business · cult brand · cult branding · Marketing
Of Cabernets and Brand Identity
April 28th, 2009 No Comments
Brands can be powerful: nearly identical products can be seen as radically different. Branding allows you to occupy a unique place in the market and in the minds of your customers.
Tags: brand · Branding · brands · Business · cabernet · wine
