Next time you want to extend outward, first look inward and see if those outward extensions realistically extend from within.
Entries Tagged as 'Business'
Extending from Within
September 3rd, 2009 No Comments
Tags: brand extensions · Branding · Business · Marketing · strategy
Meeting Unmet Needs
August 5th, 2009 No Comments
At their best, brands develop mutually beneficial relationships with their customers by fulfilling their unmet human needs.
Tags: Branding · Business · cult branding · maslow
Operant Marketing
August 4th, 2009 No Comments
Your brain isn’t wired to make the change: since your marketing strategy worked at some point, it became a learned behavior—you unknowingly engaged in operant conditioning
Putting The Customer First
July 22nd, 2009 No Comments
Exceeding customers’ expectations by delivering great service reaps great rewards.
Tags: Business · customer service · Neiman Marcus · stanley marcus · Zappos
Why Targeting Influentials Doesn’t Work
July 13th, 2009 1 Comment
The most important factor in creating a viral movement isn’t reaching highly connected people, it’s the willingness of a group in a society to accept the trend.
Tags: Branding · Business · Duncan Watts · Influentials · Malcolm Gladwell · Marketing · viral marketing
Who’s In Control: Gary Vaynerchuk, Wine Library TV, and Why Coauthored Brands Will Rule The World
July 9th, 2009 1 Comment
Great brands have always realized that, just like in all aspects of life, there are two parts to great relationships—it’s a constant give and take.
Tags: brand · Branding · Business · cult brand · gary vaynerchuk · Marketing · red bull · wine library tv
Wisdom From The Past: Qualitative Market Research
June 26th, 2009 No Comments
We cannot use the random sample because informed opinion is not evenly dsitributed throughout the population.
Godin Misunderstanding Apple
June 23rd, 2009 No Comments
Godin’s saying that Apple’s advertising isn’t effective, but technology only succeeds if the marketing works. And, Apple’s obviously succeeding, so I’m not sure I follow the logic.
Tags: Apple · brand · Branding · brands · Business · Godin · google · Marketing · steve jobs · strategy
Spending In A Recession
June 18th, 2009 No Comments
Spending on marketing and innovation during a recession is what companies should be doing to take advantage of their competitors taking a misguided approach
Tags: brand · Branding · brands · Business · drucker · Innovation · Marketing · recession
Effective Brainstorming: Thinking Together
June 17th, 2009 No Comments
By having everyone think in the same way at the same time, optimal results can be achieved rather than creating an argumentative environment that stifles creativity and productivity.
Tags: Business · Creativity · Innovation
