Great marketing also stems from discovering the passions and needs that exist within the customer and then reflecting that need throughout all your brand’s touchpoints.
Entries Tagged as 'Business'
A Tribe By Any Other Name…
May 15th, 2009 No Comments
Building loyalty and a mass movement behind your brand isn’t about being all things to all people, it’s being one thing to people who already have an inner psychological motivation to embrace what you stand for.
Tags: Apple · brand · Branding · Business · Collins · Cult · Godin · Marketing · Movements · strategy · Tribes
Of Cabernets and Brand Identity
April 28th, 2009 No Comments
Brands can be powerful: nearly identical products can be seen as radically different. Branding allows you to occupy a unique place in the market and in the minds of your customers.
Tags: brand · Branding · brands · Business · cabernet · wine
