Great brands have always realized that, just like in all aspects of life, there are two parts to great relationships—it’s a constant give and take.
Entries Tagged as 'cult brand'
Who’s In Control: Gary Vaynerchuk, Wine Library TV, and Why Coauthored Brands Will Rule The World
July 9th, 2009 1 Comment
Tags: brand · Branding · Business · cult brand · gary vaynerchuk · Marketing · red bull · wine library tv
Cultivating Customer Loyalty Through Brand Communities
May 27th, 2009 No Comments
A key in driving brand loyalty (which leads to profitability) is the formation of communities around the ideals held in common by the brand and its customers.
Tags: Add new tag · brand · Branding · brands · Business · cult brand · cult branding · Marketing
