Your brain isn’t wired to make the change: since your marketing strategy worked at some point, it became a learned behavior—you unknowingly engaged in operant conditioning
Entries Tagged as 'drucker'
Spending In A Recession
June 18th, 2009 No Comments
Spending on marketing and innovation during a recession is what companies should be doing to take advantage of their competitors taking a misguided approach
Tags: brand · Branding · brands · Business · drucker · Innovation · Marketing · recession
Drucker, Apple, Palm, and The Purpose and Functions of Business
May 22nd, 2009 No Comments
Next time you make a product or design a new marketing strategy, instead of trying to outdo the main competition look to what you do best and what your best customers love about you and innovate from there.
Tags: Add new tag · Apple · brand · Branding · Business · drucker · Innovation · iphone · Marketing · palm · palm pre · steve jobs
