Godin’s saying that Apple’s advertising isn’t effective, but technology only succeeds if the marketing works. And, Apple’s obviously succeeding, so I’m not sure I follow the logic.
Entries Tagged as 'Godin'
Godin Misunderstanding Apple
June 23rd, 2009 No Comments
Tags: Apple · brand · Branding · brands · Business · Godin · google · Marketing · steve jobs · strategy
A Tribe By Any Other Name…
May 15th, 2009 No Comments
Building loyalty and a mass movement behind your brand isn’t about being all things to all people, it’s being one thing to people who already have an inner psychological motivation to embrace what you stand for.
Tags: Apple · brand · Branding · Business · Collins · Cult · Godin · Marketing · Movements · strategy · Tribes
