Godin’s saying that Apple’s advertising isn’t effective, but technology only succeeds if the marketing works. And, Apple’s obviously succeeding, so I’m not sure I follow the logic.
Entries Tagged as 'google'
Godin Misunderstanding Apple
June 23rd, 2009 No Comments
Tags: Apple · brand · Branding · brands · Business · Godin · google · Marketing · steve jobs · strategy
