Through this two-step, process, you’ll be actively training your mind to become better at associating ideas, and also building a stronger network of interdisciplinary ideas in your mind.
Entries Tagged as 'Innovation'
Enhancing Creativity Through Reading
June 9th, 2009 3 Comments
Tags: Apple · Business · Innovation · profitability · reading
Why Neuromarketing Doesn’t Have All The Answers
June 1st, 2009 1 Comment
Neuromarketing helps downstream as a final test, but real power comes from knowing where to start upstream. And, it saves time and money, too.
Tags: Add new tag · Apple · brand · Branding · brands · Business · coke · Innovation · ipod · lindstrom · Marketing · Neuroscience · new coke
Employees’ Passions and Skills: Your Greatest Business Assets
May 26th, 2009 No Comments
Great innovation starts with constructing a team that is passionate about what’s being solved (passion does not equal position in the company) and has members with diverse skills that meet the needs of the problems in unique ways.
Tags: Add new tag · Apple · Creativity · Innovation · iphone · steve jobs
Drucker, Apple, Palm, and The Purpose and Functions of Business
May 22nd, 2009 No Comments
Next time you make a product or design a new marketing strategy, instead of trying to outdo the main competition look to what you do best and what your best customers love about you and innovate from there.
Tags: Add new tag · Apple · brand · Branding · Business · drucker · Innovation · iphone · Marketing · palm · palm pre · steve jobs
Risking Your Way to Excellence
May 14th, 2009 No Comments
Having failure as a possible outcome is scary, but the willingness to have failure be an option is a key to achieving excellence that leads to true business growth.
Tags: Creativity · Innovation · strategy · wine
