Even if the myTouch is the most customizable phone on the market, the features that are being sold aren’t significant improvements over what is already on the market. The brand promise is weak.
Entries Tagged as 'iphone'
Employees’ Passions and Skills: Your Greatest Business Assets
May 26th, 2009 No Comments
Great innovation starts with constructing a team that is passionate about what’s being solved (passion does not equal position in the company) and has members with diverse skills that meet the needs of the problems in unique ways.
Tags: Add new tag · Apple · Creativity · Innovation · iphone · steve jobs
Drucker, Apple, Palm, and The Purpose and Functions of Business
May 22nd, 2009 No Comments
Next time you make a product or design a new marketing strategy, instead of trying to outdo the main competition look to what you do best and what your best customers love about you and innovate from there.
Tags: Add new tag · Apple · brand · Branding · Business · drucker · Innovation · iphone · Marketing · palm · palm pre · steve jobs
