Treating customers as the statistical consumer results in initiatives that some people may like, but nobody ever loves.
Entries Tagged as 'market research'
Consumers are Statistics; Customers are People
September 15th, 2009 No Comments
Tags: market research · Marketing · stanley marcus
How to Use Demographics
September 2nd, 2009 No Comments
Demographics in their ultimate form can give insights into people’s life experiences: the time and the place they grew up and what experiences that would cause them to have.
Tags: Branding · demographics · market research · Marketing
