Don’t make your brand the emperor without clothes shouting false claims to the public, mean what you say and show it with your actions.
Entries Tagged as 'Marketing'
Consumers are Statistics; Customers are People
September 15th, 2009 No Comments
Treating customers as the statistical consumer results in initiatives that some people may like, but nobody ever loves.
Tags: market research · Marketing · stanley marcus
Extending from Within
September 3rd, 2009 No Comments
Next time you want to extend outward, first look inward and see if those outward extensions realistically extend from within.
Tags: brand extensions · Branding · Business · Marketing · strategy
How to Use Demographics
September 2nd, 2009 No Comments
Demographics in their ultimate form can give insights into people’s life experiences: the time and the place they grew up and what experiences that would cause them to have.
Tags: Branding · demographics · market research · Marketing
A Phone by the Same Name
September 1st, 2009 No Comments
Even if the myTouch is the most customizable phone on the market, the features that are being sold aren’t significant improvements over what is already on the market. The brand promise is weak.
Living Up to Your Brand Promise
August 31st, 2009 No Comments
The problem with Cheeburger Cheeburger isn’t the place or food, it’s the disparity between the brand promise and the reality.
Tags: brand promise · Branding · brands · Marketing
Twitter Me This
August 6th, 2009 No Comments
Instead of using Twitter to sell, sell, sell, think about how you can use it to get in tune with your customers and find out what they really want from you.
Tags: Branding · Harvard Business · Marketing · Social Media · strategy · twitter
Operant Marketing
August 4th, 2009 No Comments
Your brain isn’t wired to make the change: since your marketing strategy worked at some point, it became a learned behavior—you unknowingly engaged in operant conditioning
Service in the Sky
July 30th, 2009 No Comments
Focusing on customer service is a key ingredient of success. And the key to creating great customer service is making sure employees are empowered and happy.
Tags: cr smith · customer service · Marketing · southwest
Why Targeting Influentials Doesn’t Work
July 13th, 2009 1 Comment
The most important factor in creating a viral movement isn’t reaching highly connected people, it’s the willingness of a group in a society to accept the trend.
Tags: Branding · Business · Duncan Watts · Influentials · Malcolm Gladwell · Marketing · viral marketing
