The modern marketer is quickly realizing the decades old business wisdom is not and never really has been enough to truly understand the customer and build an effective brand. Applying insights from different disciplines is becoming a key to modern marketing. With that in mind, I’d thought I’d offer my top five non-business books that [...]
Entries Tagged as 'Marketing'
Top Five Books About Branding That Aren’t About Branding
May 20th, 2009 3 Comments
Tags: brand · Branding · Business · campbell · jung · Marketing · maslow · Neuroscience · psychology
Marketing From Within
May 16th, 2009 No Comments
Great marketing also stems from discovering the passions and needs that exist within the customer and then reflecting that need throughout all your brand’s touchpoints.
A Tribe By Any Other Name…
May 15th, 2009 No Comments
Building loyalty and a mass movement behind your brand isn’t about being all things to all people, it’s being one thing to people who already have an inner psychological motivation to embrace what you stand for.
Tags: Apple · brand · Branding · Business · Collins · Cult · Godin · Marketing · Movements · strategy · Tribes
