At their best, brands develop mutually beneficial relationships with their customers by fulfilling their unmet human needs.
Entries Tagged as 'maslow'
Top Five Books About Branding That Aren’t About Branding
May 20th, 2009 3 Comments
The modern marketer is quickly realizing the decades old business wisdom is not and never really has been enough to truly understand the customer and build an effective brand. Applying insights from different disciplines is becoming a key to modern marketing. With that in mind, I’d thought I’d offer my top five non-business books that [...]
Tags: brand · Branding · Business · campbell · jung · Marketing · maslow · Neuroscience · psychology
