Too often companies change the heart of their marketing campaigns in an effort to inject newness into their branding strategies in hopes of capturing attention. The latest neuroscience research reveals why changing the core of your messaging can be detrimental to your brand.
Entries Tagged as 'memory'
The Importance of Consistency in Branding
May 22nd, 2009 No Comments
Tags: Apple · brand · Branding · Business · Marketing · memory · Neuroscience · Nike
