Neuromarketing helps downstream as a final test, but real power comes from knowing where to start upstream. And, it saves time and money, too.
Entries Tagged as 'Neuroscience'
Why Neuromarketing Doesn’t Have All The Answers
June 1st, 2009 1 Comment
Tags: Add new tag · Apple · brand · Branding · brands · Business · coke · Innovation · ipod · lindstrom · Marketing · Neuroscience · new coke
The Importance of Consistency in Branding
May 22nd, 2009 No Comments
Too often companies change the heart of their marketing campaigns in an effort to inject newness into their branding strategies in hopes of capturing attention. The latest neuroscience research reveals why changing the core of your messaging can be detrimental to your brand.
Tags: Apple · brand · Branding · Business · Marketing · memory · Neuroscience · Nike
Top Five Books About Branding That Aren’t About Branding
May 20th, 2009 3 Comments
The modern marketer is quickly realizing the decades old business wisdom is not and never really has been enough to truly understand the customer and build an effective brand. Applying insights from different disciplines is becoming a key to modern marketing. With that in mind, I’d thought I’d offer my top five non-business books that [...]
Tags: brand · Branding · Business · campbell · jung · Marketing · maslow · Neuroscience · psychology
