Aaron Shields’s Mind Terroir

Branding, Neuroscience, Innovation, and a Taste of Wine

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Entries Tagged as 'palm'

Motivating Positive Word of Mouth

June 16th, 2009 No Comments

Driving long-term, positive talk requires innovating around what customers love about your brand and exceeding their expectations.

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Drucker, Apple, Palm, and The Purpose and Functions of Business

May 22nd, 2009 No Comments

Next time you make a product or design a new marketing strategy, instead of trying to outdo the main competition look to what you do best and what your best customers love about you and innovate from there.

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