Treating customers as the statistical consumer results in initiatives that some people may like, but nobody ever loves.
Entries Tagged as 'stanley marcus'
Consumers are Statistics; Customers are People
September 15th, 2009 No Comments
Tags: market research · Marketing · stanley marcus
Staying True to Your Roots
September 14th, 2009 No Comments
Settling for going through the motions will dilute the brand and can even kill it.
Tags: Branding · stanley marcus
Loving Your Business
September 9th, 2009 No Comments
Just like Harry Winston loved diamonds, Stanley Marcus loved the buying and selling of quality items more than anyone who worked for him. His love made him the most critical purveyor of his merchandise, and unwilling to accept even the tiniest flaw.
Tags: Branding · passion · stanley marcus
Staying True to Your Brand
September 8th, 2009 No Comments
Short terms gains often are the result of business decisions that lead to long term deficits.
Tags: best customers · Branding · stanley marcus
Putting The Customer First
July 22nd, 2009 No Comments
Exceeding customers’ expectations by delivering great service reaps great rewards.
Tags: Business · customer service · Neiman Marcus · stanley marcus · Zappos
