A genius is a word we use to describe people who we cannot understand. We perceive them as special, as if they were magically blessed by a creator to have greater abilities than others.
Entries Tagged as 'steve jobs'
Godin Misunderstanding Apple
June 23rd, 2009 No Comments
Godin’s saying that Apple’s advertising isn’t effective, but technology only succeeds if the marketing works. And, Apple’s obviously succeeding, so I’m not sure I follow the logic.
Tags: Apple · brand · Branding · brands · Business · Godin · google · Marketing · steve jobs · strategy
Employees’ Passions and Skills: Your Greatest Business Assets
May 26th, 2009 No Comments
Great innovation starts with constructing a team that is passionate about what’s being solved (passion does not equal position in the company) and has members with diverse skills that meet the needs of the problems in unique ways.
Tags: Add new tag · Apple · Creativity · Innovation · iphone · steve jobs
Drucker, Apple, Palm, and The Purpose and Functions of Business
May 22nd, 2009 No Comments
Next time you make a product or design a new marketing strategy, instead of trying to outdo the main competition look to what you do best and what your best customers love about you and innovate from there.
Tags: Add new tag · Apple · brand · Branding · Business · drucker · Innovation · iphone · Marketing · palm · palm pre · steve jobs
