Next time you want to extend outward, first look inward and see if those outward extensions realistically extend from within.
Entries Tagged as 'strategy'
Extending from Within
September 3rd, 2009 No Comments
Tags: brand extensions · Branding · Business · Marketing · strategy
Twitter Me This
August 6th, 2009 No Comments
Instead of using Twitter to sell, sell, sell, think about how you can use it to get in tune with your customers and find out what they really want from you.
Tags: Branding · Harvard Business · Marketing · Social Media · strategy · twitter
What It Takes To Be A Winner
July 1st, 2009 No Comments
Just like genius takes a commitment to the creative process, success takes a commitment to winning.
Tags: Michael Jordan · strategy · Winning
Wisdom From The Past: Qualitative Market Research
June 26th, 2009 No Comments
We cannot use the random sample because informed opinion is not evenly dsitributed throughout the population.
Godin Misunderstanding Apple
June 23rd, 2009 No Comments
Godin’s saying that Apple’s advertising isn’t effective, but technology only succeeds if the marketing works. And, Apple’s obviously succeeding, so I’m not sure I follow the logic.
Tags: Apple · brand · Branding · brands · Business · Godin · google · Marketing · steve jobs · strategy
Marketing From Within
May 16th, 2009 No Comments
Great marketing also stems from discovering the passions and needs that exist within the customer and then reflecting that need throughout all your brand’s touchpoints.
A Tribe By Any Other Name…
May 15th, 2009 No Comments
Building loyalty and a mass movement behind your brand isn’t about being all things to all people, it’s being one thing to people who already have an inner psychological motivation to embrace what you stand for.
Tags: Apple · brand · Branding · Business · Collins · Cult · Godin · Marketing · Movements · strategy · Tribes
Risking Your Way to Excellence
May 14th, 2009 No Comments
Having failure as a possible outcome is scary, but the willingness to have failure be an option is a key to achieving excellence that leads to true business growth.
Tags: Creativity · Innovation · strategy · wine
