Aaron Shields’s Mind Terroir

Branding, Neuroscience, Innovation, and a Taste of Wine

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Entries Tagged as 'wine'

Risking Your Way to Excellence

May 14th, 2009 No Comments

Having failure as a possible outcome is scary, but the willingness to have failure be an option is a key to achieving excellence that leads to true business growth.

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Of Cabernets and Brand Identity

April 28th, 2009 No Comments

Brands can be powerful: nearly identical products can be seen as radically different. Branding allows you to occupy a unique place in the market and in the minds of your customers.

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